Beyoncé Knowles-Carter has launched a new whiskey in collaboration with Moët Hennessy, making the singer-songwriter the first female A-list celebrity to found a whisky brand.

Twenty years after joining the whisky industry under the tutelage of the legendary Jim Swan, Glenmorangie and Ardbeg master blender Gillian Macdonald reflects on how her career can be boiled down to a ‘sliding doors moment’.

Glenmorangie has launched a bold, colourful advertising campaign to attract new whisky consumers and recognise those ‘who have never felt visible before’.