The Cut
The editorial magazine for the OurWhisky Foundation.
Is Mother’s Day a missed opportunity for whisky?
Despite being one of the year’s biggest gifting opportunities, Mother’s Day is still under-served by whisky brands and retailers. Johanna Derry Hall asks brands, marketeers, buyers and journalists why mums miss out.
OurWhisky Foundation launches Modern Face of Whisky image library
The OurWhisky Foundation has partnered with 11 of the world’s leading whisky producers to launch a free stock image library designed to improve the diversity of whisky drinkers portrayed in the media.
8 Reasons to love Scotch
With International Scotch Day upon us, we asked eight of the biggest names in whisky ‘what’s your favourite thing about Scotch?’