As we move into 2025, one thing’s for certain in whisky – there are uncertain times ahead. With DE&I initiatives the first victims of industry nervousness, Becky Paskin explains why abandoning female whisky drinkers is a huge mistake.

The Modern Face of Whisky, the OurWhisky Foundation’s free stock image library, has been updated for the festive season to further address sexism and stereotyping in whisky media.

The OurWhisky Foundation has partnered with 11 of the world’s leading whisky producers to launch a free stock image library designed to improve the diversity of whisky drinkers portrayed in the media.